Walmart labels its Great Value brand juice 100% Juice Cranberry Pomegranate. Yet a close reading of the label reveals that the primary ingredients are water and cheap grape juice. This class action alleges that Walmart falsely advertises this juice as primarily containing Cranberry and Pomegranate juice when in fact it does not.
Walmart has elected to label its Great Value juice as 100% Juice Cranberry Pomegranate. The front label prominently displays the words "CRANBERRY POMEGRANATE" while at the same time Walmart downplays the other words in smaller and thinner font that reveal the juice is actually a flavored juice blend from concentrate. The juice is in fact primarily consisting of water and cheap white grape juice concentrate, apple juice concentrate, and plum juice concentrate. The names of the cheap juices are not identified on the front of the label. Photos of cranberries and pomegranates are prominently depicted on the label, while none of the other cheaper juices are even pictured on the label.
Plaintiff paid approximately $2.78 each time she purchased the Product the 64 fl oz. bottle, in believing that she was purchasing a product consisting predominately of Pomegranate and Cranberry juices, when in fact she received a product consisting predominantly of water and cheap white grape juice concentrate, apple juice concentrate, and plum juice concentrate. This class action alleges that Walmart violated Florida law by deceptively labeling this juice.