Candy Crush is a wildly popular mobile phone game. Players can purchase “lives” to advance further in the game (I guess). This class action alleges that king.com (the game’s owner) has removed “lives” from players account without warning or consent, robbing those players of the “lives” which were purchased.
King is a conglomerate of leading interactive entertainment companies for the mobile world. King creates and operates mobile games played by millions of people throughout the world. One of King’s games is “Candy Crush Saga”.
In 2013, Candy Crush grossed an estimated $1.9 billion in revenue. This massive revenue was generated through “In-App Purchases”—transactions where a player pays money for virtual items that can be used to play Candy Crush.
For example, in Candy Crush, a player can buy five “extra lives” for $.99. The lives are then saved for future use by the player. Accordingly, each player’s Candy Crush game has an account that holds virtual items with cash value. If a player had five lives in her Candy Crush account, then it would hold assets worth $.99.
In or around 2013, King began unilaterally removing lives (that have a cash value) from players’ Candy Crush accounts. This removal, or purge, was done without prior knowledge or consent of the players.
As a consequence of King’s conduct, players bought replacement lives through In-App Purchases as substitutes for the lives improperly removed by King (“Replacement Lives”), thus enriching King.
This case alleges that this practice vitas state consumer protection laws (and the gamers’ code of coolness too most probably).